Privacy Policy

1. Introduction

Almacenamiento Eléctrico LATAM ("we," "our," or "us") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use our BESS database platform ("Service").

This policy applies to all users of our Service, including visitors to our website and registered account holders.

2. Information We Collect

2.1 Information You Provide

We collect information that you voluntarily provide when you:

• Register for an account: Email address, first name, last name, company name (optional)
• Subscribe to Pro: Payment information (processed securely by Stripe)
• Contact us: Name, email, company, message content
• Use our chat: Name, email, conversation history

2.2 Information Collected Automatically

When you access our Service, we automatically collect:

• Usage Data: Pages visited, features used, time spent, click patterns
• Device Information: IP address, browser type, operating system, device type
• Log Data: Access times, error logs, referring URLs
• Cookies: See our Cookie Policy section below

2.3 Information from Third Parties

We may receive information from:

• Stripe: Payment confirmation, subscription status
• Analytics providers: Aggregated usage statistics

3. How We Use Your Information

We use your information for the following purposes:

3.1 Service Provision

• Create and manage your account
• Provide access to BESS data and features
• Process payments and subscriptions
• Authenticate users and prevent fraud
• Provide customer support

3.2 Service Improvement

• Analyze usage patterns to improve features
• Develop new products and services
• Monitor and analyze trends
• Troubleshoot technical issues

3.3 Communication

• Send account-related notifications
• Provide customer support responses
• Send marketing communications (with your consent)
• Notify you of updates to our Service or policies

3.4 Legal Compliance

• Comply with legal obligations
• Enforce our Terms of Service
• Protect our rights and property
• Prevent fraud and abuse

4. How We Share Your Information

We do not sell your personal information. We may share your information with:

4.1 Service Providers

We share information with trusted third-party service providers who assist us in operating our Service:

Provider	Purpose	Data Shared
Stripe	Payment processing	Email, payment information
Resend	Email delivery	Email address, name
Crisp	Customer support	Name, email, chat messages
CookieYes	Cookie consent	Cookie preferences

4.2 Legal Requirements

We may disclose your information if required by law or in response to:

• Court orders or legal processes
• Government requests
• Protection of our rights or safety
• Investigation of fraud or security issues

4.3 Business Transfers

In the event of a merger, acquisition, or sale of assets, your information may be transferred to the acquiring entity.

5. Data Security

We implement industry-standard security measures to protect your information:

• Encryption: All data transmitted is encrypted using SSL/TLS
• Secure Storage: Data is stored on secure servers with access controls
• Password Protection: Passwords are hashed using bcrypt
• Regular Audits: We conduct regular security assessments
• Access Controls: Limited employee access to personal data
• Monitoring: Continuous monitoring for security threats

6. Your Privacy Rights

Depending on your location, you may have the following rights:

6.1 GDPR Rights (European Union)

• Right to Access: Request a copy of your personal data
• Right to Rectification: Correct inaccurate data
• Right to Erasure: Request deletion of your data
• Right to Restriction: Limit how we use your data
• Right to Data Portability: Receive your data in a portable format
• Right to Object: Object to processing of your data
• Right to Withdraw Consent: Withdraw consent at any time

6.2 CCPA Rights (California, USA)

• Right to Know: Know what personal information is collected
• Right to Delete: Request deletion of your information
• Right to Opt-Out: Opt-out of the sale of personal information (we don't sell data)
• Right to Non-Discrimination: Equal service regardless of privacy choices

6.3 Mexican Data Protection Rights (LFPDPPP)

• Access: Know what personal data we hold
• Rectification: Correct inaccurate data
• Cancellation: Request deletion of your data
• Opposition: Object to certain data processing

6.4 How to Exercise Your Rights

7. Cookie Policy

We use cookies and similar tracking technologies to enhance your experience on our Service.

7.1 Types of Cookies We Use

Cookie Type	Purpose	Opt-Out
Essential	Authentication, session management, security	Required (cannot opt-out)
Analytics	Usage tracking, performance monitoring	Optional (can opt-out)
Marketing	Email tracking, advertising	Optional (can opt-out)

7.2 Managing Cookies

You can control cookies through:

• Cookie Consent Banner: Manage preferences when you first visit
• Browser Settings: Most browsers allow you to refuse or delete cookies
• Opt-Out Tools: Use tools like the Network Advertising Initiative opt-out page

Note: Disabling essential cookies may affect the functionality of our Service.

8. Data Retention

We retain your information for as long as necessary to:

• Provide our Service to you
• Comply with legal obligations
• Resolve disputes
• Enforce our agreements

Account Data: Retained while your account is active, plus 90 days after deletion

Payment Data: Retained for 7 years for tax and accounting purposes

Usage Data: Retained for 2 years for analytics purposes

Marketing Data: Retained until you opt-out or request deletion

9. International Data Transfers

Your information may be transferred to and processed in countries other than your own. These countries may have different data protection laws.

We ensure that such transfers comply with applicable laws and that your data receives adequate protection through:

• Standard Contractual Clauses approved by the European Commission
• Adequacy decisions by relevant authorities
• Your explicit consent

10. Children's Privacy

Our Service is not intended for children under 16 years of age. We do not knowingly collect personal information from children under 16.

If you are a parent or guardian and believe your child has provided us with personal information, please contact us at contact@storagelatam.com.

11. Marketing Communications

We may send you marketing emails about our Service, new features, and promotions.

11.1 Opt-Out

You can opt-out of marketing communications by:

• Clicking the "unsubscribe" link in any marketing email
• Contacting us at contact@storagelatam.com
• Updating your account preferences

Note: Even if you opt-out of marketing, we will still send you transactional emails (e.g., account notifications, password resets).

12. Third-Party Links

Our Service may contain links to third-party websites (e.g., LinkedIn, Facebook). We are not responsible for the privacy practices of these websites.

We encourage you to read the privacy policies of any third-party sites you visit.

13. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. We will notify you of material changes by:

• Posting the updated policy on this page
• Updating the "Last Updated" date
• Sending an email notification (for significant changes)

Your continued use of the Service after changes constitutes acceptance of the updated Privacy Policy.

14. Contact Us

If you have questions about this Privacy Policy or wish to exercise your privacy rights, please contact us:

Response Time: We will respond to your inquiry within 30 days.

15. Supervisory Authority

If you are located in the European Union, you have the right to lodge a complaint with your local data protection authority.

If you are located in Mexico, you can contact the National Institute of Transparency, Access to Information and Personal Data Protection (INAI).